How do you attract the world's attention? During the period when I was doing local projects, I thought that my small audience didn't understand me and that everything would be much easier if I expanded globally. The math was simple: the world's population is nearly 100 times that of my country, so naturally I would reach more people. But it didn't happen that way… As a software developer, I quickly realized that the projects I was doing (no matter how good they were) wouldn't automatically be noticed by the world. Spam posts on Reddit, tweets from accounts with 0 followers that nobody saw, dozens of duplicate posts using "canonical links" from blog sites that nobody read. None of it was enough to drown out the crickets. Today, to understand where I went wrong, I consulted the "Big Four" AI models. Strangely, they all touched on the same points. I was making obvious mistakes, and I wouldn't have changed my course if all four hadn't said the same thing. The advice they gave me to promote my products was this, and it might help you too:
- Nobody cares about your story; what value do you provide?
- You can't get anywhere by sharing the same text on hundreds of platforms; narrow your focus and concentrate on the three core platforms where the right audience for your content is located (for me, this is Medium, Twitter, and Reddit).
- Interact with real people. On Twitter and Reddit, there are definitely people searching for your product or who might like it. Find those topics and offer solutions with helpful messages to those searching.
- Product Hunt isn't a place where you can post products every day or every week.
- Create value and share it for free. People love free value. That's why open-source and free educational content will attract people if it has real value.
- Focus in one direction. Someone who takes one step in four different directions is still only one step away from where they started.
- Marketing is the biggest problem to solve. Solve your own marketing problem before you try to solve the problems others have.
- Even if you're taking small steps, each step should serve the big picture.
The posts I've made so far were just dry process notes reflecting my project development process. From now on, I plan to improve quality by focusing on truly valuable content. My challenge of completing 365 projects in 365 days continues, and I've completed my Day 17 project. I've created a nice mock kit for designers. Why did I do it? I don't know, it just seemed like a good idea. If you're curious, I'm adding the link below: mock.labdays.io
Some information that might be useful to you:
- I received $2000 in AI Startup support and 300 Business Plus accounts from Google. Thank you, Google.
- The most valuable thing AI produces right now is code. Reducing coding costs seems like it will create real value.
- Prompt engineering is still valuable; the right words can dramatically change the outcome with a butterfly effect.
- There is often a trade-off between an AI model's speed and its quality.
- I learned a new idiom today: Spray and pray.